Introducing the New Social Value Model PPN 002: What It Means for Businesses 

 

Public sector procurement in the UK is undergoing a transformative shift. The new PPN 002 social value model, will become mandatory for use from October 1st 2025.  

A quick recap: the evolution of social value  

The Evolution Of The Social Value Model Relevant To PPN 002

Replacing PPN 06/20 - PPN 002

Published on 24 February 2025, the updated model introduces a structure aligned with the Government’s National Procurement Policy Statement (NPPS). It is built around five overarching missions and eight corresponding Outcomes.  

Labour’s 5 missions  

  1. Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off. 
  1. Make Britain a clean energy superpower. To cut bills, create jobs and deliver security with cheaper, zero-carbon electricity by 2030, accelerating to net zero. 
  1. Take back our streets. By halving serious violent crime and raising confidence in the police and criminal justice system to its highest 
  1. Break down barriers to opportunity. By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain. 
  1. Build an NHS fit for the future. That is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer. 

October 1st - The introduction of PPN 002

A transition period began from February, with the old and new social value models operating in parallel. But from 1st October the New Social Value Model will be mandatory for use for in-scope contracting authorities.  

It’s important to note that the scope in this case is limited to central government, executive agency and non-departmental public bodies. So, for other public or private bodies adopting this model is not mandatory. However, as the model is more streamlined many will choose to adopt this approach for ease and standardisation. Authorities can simply select outcomes relevant to their contract, insert a standard “model social value question,” and apply the associated award criteria and sub-criteria - modifying them only if needed to fit market conditions.  

Preparing For PPN 002: What Companies Should Do Now 

If you're a supplier gearing up for government contracts, here’s how to get ready: 

  1. Understand the Missions and Outcomes 

Familiarise yourself with the eight new outcomes set out under the five NPPS missions. Consider how they align with your business. Identify where your impact is strongest within this framework, as well as any areas where there may be opportunities for improvement. 

  1. Engage Early in Market Discussions 

Actively engage in early market discussions to understand which outcomes buyers are likely to prioritise. Use these insights to tailor your proposals and maximise your social value bid scores. 

  1. Build Specific, Quantifiable Commitments 

Tender responses should set out clear, measurable, and time-bound commitments. Ideally focused on defined cohorts and supported by robust method statements. Prepare these in advance with realistic delivery targets, ensuring that commitments are ambitious yet achievable. Be careful not to promise more than you can deliver – falling short on social value commitments can now have serious consequences, even leading to public debarment for the worst offenders.  

  1. Adopt Transparent Tracking and Reporting 

Expect to track, evidence, and regularly report on progress against your social value commitments. Use proxy values and relevant local frameworks to demonstrate impact, and ensure this information is built into your bids. By establishing clear measurement and tracking processes from the outset, you’ll avoid difficulties later and make reporting far more straightforward.  

NEW: How To Comply With PPN 002 Requirements

It is important to understand that PPN002 is underpinned by the UK government's social value model., focusing on 5 core areas: COVID-19 recovery

  • Tackling economic inequality
  • Fighting Climate Change
  • Equal Opportunity
  • Wellbeing

Each mission includes defined policy outcomes and award criteria. Bidders are expected to align their proposals to the specific outcomes set out within the tender, rather than attempting to address all five missions above.

1) Identify the Social Value Requirements in the Tender

Contracting authorities will specify: Which social value outcomes apply. The weighting allocated to social value (often a minimum of 10%) and the evaluation method.

2) Define CLEAR, MEASURABLE outcomes.

Vague promises are the primary reason applications do not score well. Your social commitments should be specific, quantifiable and time-bound. Examples would include "Percentage reduction in carbon emissions" or "Number of apprenticeships or training hours delivered".

3) Demonstrate ability to deliver

Your job is to ensure contracting authorities see viability in delivering your social value commitments. This can be done through referring to past performances, explaining governance & reporting processes alongside identifying relevant roles or teams which hold responsibility.

Common PPN 002 compliance mistakes

Compliance for PPN 002 does not end at award. Social value requires active management throughout the delivery process which includes reporting progress at agreed time intervals, and tracking actual performance against agreed metrics set out in the proposition.

1) Generic CSR Statements

One of the most frequent issues is relying on high-level corporate social responsibility (CSR) messaging rather than contract-specific commitments. Statements such as 'We are committed to supporting local communities' may reflect positive intentions, but they do not show how the organisation will actually deliver social value.

2) Failure to Align With the Specified Social Value Outcomes

Another common mistake is addressing social value themes that are not included in the tender’s criteria. A bidder may focus heavily on environmental specific initatives, whilst the authority prioritises Employment, supply chain diversity and community wellbeing. Simply, they will not score well unless they're aligned to the specific outcomes set out within the tender documentation.

3) Treating Social Value as a Standalone Add-On Rather Than Part of Delivery

Some bids treat social value as a separate section, disconnected from the wider delivery model. This can create the impression that commitments are bolted on rather than embedded.

When social value is not integrated into:

  • Contract delivery plans
  • Governance structures
  • Supply chain management
  • Performance monitoring

it raises concerns about whether commitments will be prioritised once the contract begins. PPN 002 expects social value to be delivered as part of the contract, not alongside it.

Final thoughts 

The new Social Value Model under PPN 002 is a big step toward putting social value at the heart of public procurement in the UK. From 1 October 2025, it becomes mandatory – so there’s no time to sit back. If your business works with public contracts, now’s the moment to get up to speed and start thinking about how you can deliver on the government’s new missions. Getting ahead now could make all the difference when it comes to winning contracts and making a real impact. 

Cyd Innovation is here to help you rise to the challenge – whether it’s aligning with the missions, drafting compelling tenders, or building robust delivery, measurement and reporting pathways.   

Find Out More About Cyd Innovation's Social Value Consultancy.

As a dedicated social value consultancy, we specialise in creating measurable outcomes that extend beyond financial return. By embedding social impact into every stage of project delivery, we ensure that value is felt where it matters most.