How Cyd Innovation Help Embed Social Value

As a dedicated social value consultancy, we specialise in creating measurable outcomes that extend beyond financial return. By embedding social impact into every stage of project delivery, we ensure that value is felt where it matters most.

By close collaboration with visionary organisations, communities, and change-makers, we unlock social, economic, and environmental value that makes a real and lasting difference.

Social Value Is Vital For Winning Public Sector Contracts

Take the short, FREE social value maturity assessment test

Assess how well your organization integrates social value principles into its practices to understand your current approach. Find out how to improve certain areas, and track progress with Cyd Innovation.

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  • Tailored recommendations
  • Social Value initiative scoring index

 Tailored Support Across Project Lifecycles

From bid writing and strategy development to delivery and reporting, Cyd Innovation offers end-to-end consultancy. A flexible approach means we can plug into your project at any stage, ensuring social value is embedded.

Proven Impact Across Sectors

With experience supporting local authorities, housing providers, and developers, Cyd Innovation has a track record of delivering real-world impact. Our work spans volunteering programmes, green job creation, and community wellbeing initiatives.

Expertise in Turning Policy into Practice

Our expertise helps our clients to not only comply with social value requirements, but identify the most useful frameworks for them (e.g., using the social value model, TOMs, theories of change, impact pathways, etc.), and equips them with the tools and resources to deliver industry leading social value delivery, measurement and reporting. 

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Why Social Value Initiatives Should Matter To You

Legal Requirements To Embed Social Value

If you’re delivering housing projects, retrofit work or managing public assets, Social Value isn’t a nice-to-have. It’s a requirement.


In England, the new Procurement Act 2023 further strengthens these obligations, aligning them with principles outlined in the National Procurement Policy Statement (NPPS). This reflects a growing demand for transparent, values-led commissioning.

Public sector organisations (like councils and social landlords) now have a duty to consider Social Value Management in everything they buy or build. This means it’s no longer enough to deliver a project on time and on budget. It must also deliver on impact.

Key Considerations For Organisations:

Social Value is built into UK law, especially for public sector organisations like councils, housing providers, and local authorities.

When contracts are awarded for housing upgrades, energy efficiency works, or new developments, buyers must consider:

What difference will this project make for local people?

Will it create jobs or apprenticeships?

Will it support local businesses?

Will it reduce carbon emissions or protect the environment?

Will it improve health, wellbeing, or skills in the community?

Social Value means creating positive outcomes for people, places, and the planet – not just financial returns.

This includes strengthening social sustainability through fair employment, inclusive engagement, and improvements to community wellbeing. It also means embracing Corporate Social Responsibility in a way that is authentic and aligned to real needs.

For example:
If Cyd Innovation delivers a housing retrofit project, the social value could include warmer homes (reducing fuel bills), new local jobs (boosting the economy), and carbon savings (helping the environment).

Find the extended definition of Social Value from the Institute For Social Value.

In a housing and retrofit context, this might include:

  • Creating local jobs and apprenticeships
  • Upskilling young people in construction or energy roles
  • Supporting local businesses through procurement
  • Improving resident health and wellbeing (eg. through warmer homes)
  • Reducing fuel poverty and improving energy efficiency
  • Environmental improvements (biodiversity, green spaces)
  • Reducing carbon emissions and supporting Net Zero
  • Volunteering or donating to community projects
  • Providing educational resources for schools or tenants

Public Services (Social Value) Act 2012

Requires all public sector bodies in England and Wales to consider social, economic, and environmental benefits when spending public money.

Well-being of Future Generations (Wales) Act 2015

A world-leading Welsh law that ensures decisions today protect the needs of future generations, driving long-term thinking, prevention and community involvement.

Community Benefits Clauses (Wales)

Used in public sector contracts to make sure projects deliver added value, including local jobs, skills training, environmental improvements, and support for community projects.

National Procurement Policy Statement (NPPS)

The NPPS sets out the strategic priorities that public sector bodies in England must consider when planning and delivering procurement.

Social Value Consultancy Case Studies & Articles