Becoming a Certified B Corp – Holding Ourselves to Higher Standards 

For us, becoming a registered B Corp was never about chasing another credential. It was about holding ourselves to the highest possible standards we help our clients reach, and the communities we’re involved in, thrive under. We want to measure each part of our organisational input against the principles we believe in, to ensure a better future. 

Earning this certification puts Cyd Innovation among a global community of purpose-driven companies committed to using business as a force for good. Our verified B Impact Score of 98.1 sits 18 points above the certification threshold, well beyond the average business score of 50.9.  

From Values To Certification

To achieve certified B Corporation status, we actively scrutinise, measure, and document every aspect of our operations. From governance and ethical policies to the initiatives we organise to serve our communities, showcasing their positive, widespread impact. This rigorous process ensures the highest standards and provides clear justification for our B Corp certification.

B Corp certification is assessed across five key areas. Each with its own set of questions and evidencing requirements, which are reviewed in three stages by the independent third-party body, B Lab.

Below, we highlight just a few of our proudest achievements from each of these sections, demonstrating our commitment and impact.

1. Governance

Cyd Innovation legally protects its mission through a mission lock, ensuring that social and environmental impact guides every decision we make. We actively engage all stakeholders, and we publish evidence of those decisions in our annual and quarterly social and environmental reports, maintaining transparency as we continuously improve.

2. Our Team

Every team member earns a Real Living Wage, alongside accessibility to counselling and financial advice, and receives funded opportunities for growth. We’ve built flexibility into our working model to give people autonomy and balance. We’re dedicated to building a family of driven individuals with a shared goal of creating real, lasting impact. This all starts at home, with a confident, and equipped team. 

72% of our staff have already received externally accredited training this year. Ensuring a confident, and equipped team to deliver on our promises, instilling transparency in our work.  

3. Community

We’re proudly Welsh-owned and rooted in our local economy. We passionately advocate as much money is retained within the Welsh economy. Additionally, our initiatives consist of hiring locally, partnering with regional suppliers, and reinvesting 1% of our revenue into socially impactful causes. Some of our more recent causes including sponsoring the MSparc Eco-house project, an educational tool traveling to Welsh schools to teach students about retrofit and renewable energy. Encouraging widespread skill development, and further education. 

4. Environment

We actively promote sustainable work practices both in office and in employees' homes, supported by written policies encouraging recycling, energy efficiency and responsible disposal of e-waste and hazardous materials. Our work from home policy further reduces commuting emissions. 

5. Customers

Cyd Innovation’s mission is to tackle fuel poverty through simplifying the path to warm healthy homes for all. We are proud to offer reduced rates for social housing providers, extending the reach of our impact to those who need it most. We also uphold the highest standards of integrity through written policies on ethical marketing, advertising, and customer engagement, ensuring transparency and fairness in every interaction. 

In an area where one in four households are estimated to live in fuel poverty, this mission feels personal to us. Many of our team live in the same communities facing these challenges, so we see the impact of cold, inefficient homes every winter, and we know the difference that warmth and security can make to someone's wellbeing. That's exactly why we’ve built Cyd Innovation around people, not projects. Tackling fuel poverty isn't about upgrading homes, but improving health and wellbeing, giving communities control over their future, with a little push from us.  

For us, achieving B Corp certification is about deepening our social value commitments and holding ourselves to the same principles we advocate for in our work for others. This third-party accreditation means we don't just talk about change, we make it.